The ground freezes in December.Your calendar shouldn't.
We help outdoor living contractors in New Jersey fill their spring build calendar by fall — without buying a single lead.
A homeowner calls three companies about a patio. Two are on a jobsite with the phone in a truck. By the time anyone calls back, the job is gone — and it went to whoever picked up, not whoever builds better.
Share of inquiries that become booked appointments
A typical contractor's inbound, by outcome
Share of jobs booked outside business hours
Evenings and weekends, when the office is closed and the crew has gone home. That's when a homeowner finally sits down with the backyard problem.
Homeowners choosing among multiple quotes
Figures drawn from published home services research, including the MIT / Harvard Business Review lead response study and the ServiceTitan Home Services Benchmark. The 100-inquiry breakdown is illustrative of the underlying response-rate data.
Four systems, installed over about sixty days and managed monthly after that.
Every homeowner who requested a quote in the last two years and never signed, contacted again with a booking offer. It's the fastest revenue in most contractors' businesses and almost nobody works it.
A tracked phone line, automatic missed-call text-back, and a conversational responder that answers calls, texts, web forms and Google messages in under sixty seconds — nights and weekends included — then books the estimate.
Google Business Profile rebuilt for the towns you actually work in, an automatic review request the day every job closes out, and a written response to each review that comes in.
Before-and-after films and photography of your completed projects, wired into the estimate follow-up sequence. When a homeowner is holding three quotes and deciding on trust alone, this is what separates yours.
Every engagement begins with a one-time build fee covering the system installation and the first project shoot, followed by a monthly management fee. On projects the system brings you, there's a performance fee billed only after you've received the customer's deposit.
Pricing depends on scope and is provided in writing before anything is signed. No advertising spend is required and there's no charge per lead.
You own everything: your Google profile, your domain, your pages, your footage, your leads and your reviews. If we stop working together, all of it stays with you.
Send a note and we'll look at your phone response, your Google profile, and what happens after a quote goes out. We'll send back a short recording of what we found. No cost, no obligation, no pitch.
Thawpoint LLC provides marketing and lead generation services to residential contractors, including lead capture and response automation, past-customer reactivation campaigns, Google Business Profile management, review generation, landing page development, and photography and video production. Services are delivered remotely and on site in New Jersey.
The build fee is charged once, at the start of an engagement. Monthly management is billed in advance on the same day each month. Performance fees, where they apply, are invoiced only after the client has received a deposit on a qualifying project. All fees are stated in the written service agreement before work begins. Payments are processed by card or bank transfer.
If the response system is not live and answering leads within twenty-one days of kickoff, the build fee is refunded in full. Where a monthly response commitment is missed by more than five percent of leads in a given month, that month's management fee is credited. Refunds are issued to the original payment method.
Engagements carry an initial minimum term stated in the service agreement. After that term, monthly management continues month to month and either party may cancel with thirty days' written notice. On cancellation, all accounts, assets, footage and data remain the property of the client.
Thawpoint LLC collects client business information and customer contact data solely to deliver the services described above. We do not sell client or customer data. Data is returned or deleted on request at the end of an engagement.